East End Local Media Corp. does not collect personally identifying information about individuals, except when specifically and knowingly provided by such individuals.
Web servers serving RiverheadLOCAL.com automatically collect information about which pages each user visits and the domain name of visitors. This is used for internal review, to tailor information to individual visitors and for traffic audits. We also provide this information (as well as information from third-party market researchers) about our users on an aggregated, anonymous basis to our advertisers. Any personally identifiable information provided by subscribers online as part of an advertiser promotion online (i.e. online coupons) may be provided directly to advertisers.
The website may place a “cookie” on the browser of a user’s computer. The cookie itself does not contain any personally identifying information. A cookie can be used to tell when your computer has contacted a Web site; we use the information for editorial purposes and for other purposes such as delivery of ads, so we can customize delivery of information without compromising privacy. For example, cookies are used to ensure that you don’t see the same ad too many times in a single session.
A user’s personally identifiable information (e.g., name, e-mail address) may be used by East End Local Media Corp. for editorial purposes. For example, we may use information provided by you to us as part of an editorial online survey. If we run competitions or contests on the site, you may be required to provide information such as your telephone number and address in order to participate. The exact rules may vary in each case but the specific rules for any contest will state how that information may be used. We also may use personally identifiable information for marketing and promotional purposes. We may send you e-mails about RiverheadLOCAL products, promotions, or services as well as on behalf of other companies.
We do not control the privacy policies of our business partners, advertisers, sponsors or other sites to which we provide hyperlinks. Website users should also be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others.
Kids: Be sure to ask your parents for permission before you send any information about yourself, such as like your name, address, or e-mail address, over the Internet, to us or to anyone else and before making any purchases online.
Parents: We encourage you to get involved with your children’s online usage and to be aware of the activities in which they are participating. Any personally identifiable information collected by the website that we are aware is from children will be used only for RiverheadLOCAL internal purposes such as market research, sweepstakes fulfillment or for fulfilling requests for information or materials, and may sometimes be included in our database. Such information will not be posted or published by us, or provided to any third parties, without your prior consent. Anonymous aggregated data is sometimes provided to other parties with which we do business, for statistical and market research purposes as described above. Finally you should be aware that if your children voluntarily disclose information such as their names or e-mail addresses on various forums or chat areas, such disclosures may result in unsolicited messages from other parties.
Technology on the Internet is developing at a rapid pace, and we need to maintain our flexibility in the online arena. If we need to change our policy in the future, we will post these changes as soon as they go into effect.