Alive on 25 drew throngs of people to downtown Riverhead Friday night to enjoy live music, food, craft beverages, kids’ games and activities, a car show and even professional wrestling performances. The evening was capped off with a fireworks display launched from a small barge in the Peconic River.
The weather was perfect for the event, Riverhead Supervisor Tim Hubbard said. “We really lucked out” after a couple of days of stifling heat, he said. Hubbard said he was really pleased with the great turnout for the event and with the its organization. “Everything went very smoothly,” Hubbard said.
The event is under new management this year. In April, the Town Board hired Main Street Agency to produce the event shortly after the Riverhead Business Improvement Management Association, which initiated Alive on 25 in 2016 and produced it every year during the summer, announced it would no longer produce the event. Main Street Agency is an events and public relations company founded and owned by Diane Tucci, who is currently employed as the Town Board coordinator in Riverhead. Tucci previously ran the event for the BIDMA as its executive director, a position she left in 2019 and town officials said she was a natural choice for producing the event, especially with such a short lead time.
Alive on 25, now dubbed “Riverhead Block Party,” is set to return Aug. 1.
RiverheadLOCAL photos by Denise Civiletti
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