Downtown Riverhead businesses participating in the Dec. 6 SantaCon event presented New Beginnings Community Center with $7,800 today at the Suffolk Theater. The money is earmarked for renovations at The Brendan House, a group home for people suffering from traumatic brain injury, currently being renovated by New Beginnings on Sound Avenue in Riverhead.

Sandi and Marshall Aykroyd, parents of the late Brendan Knight Akyroyd, for whom The Brendan House is named, accepted the check Friday afternoon on behalf of New Beginnings.

SantaCon visitors were offered wristbands for $10 entitling them to special discounts and promotions during the holiday-themed pub crawl. Proceeds from the sale of the wristbands were donated to New Beginnings.

Downtown Riverhead businesses participating in SantaCon included the Suffolk Theater, Jerry and the Mermaid’s, Cliff’s Rendezvous, Vines and Hops, Tweed’s, Joe’s Garage, Digger O’Dell’s, Crooked Ladder, Hotel Indigo, Uncle Joe’s, the Riverhead Diner & Grill and Hampton Trolley.

Click here to see  SantaCon photos.

“It was a great event and we definitely plan to do it again next year,” Suffolk Theater owner Bob Castaldi said.


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