Revelers at Joe's Garage for a 'Santa Con' pub crawl in December 2014. It was the first major pub crawl in downtown Riverhead. File photo: Peter Blasl

Downtown Riverhead’s “Holiday Hop” pub crawl will take place at several Riverhead restaurants and craft beverage locations on Friday.

Starting at 6 p.m, “crawlers” can check in at the Riverwalk Bar and Grille, where they will hop to several craft beverage locations — North Fork Brewing Company, Montauk Distilling, Tradewinds Brewing Company and Peconic County Brewing Company —  with exclusive drink menus and deals, including $5 craft beer pours. 

“Riverhead is a melting pot of culture and we’re highly focused on embracing diversity in new and fun ways,” said Kristy Verity, the executive director of the Business Improvement District Management Association. “This crawl invites people to share their traditions and say cheers to all ethnic, racial and religious groups – so wear whatever holiday gear you have and kick off the season with drinks and dancing downtown, all for a charitable cause.”

The bar-hop is accompanied by a digital scavenger hunt. Checking into all locations earns participants a raffle entry to win one of 10 $50 E-Gift Cards to venues across downtown Riverhead. 

When the crawl ends at 9 p.m., after-parties begin at several local eateries. Diggers Ales ‘N Eats will host a live band, Riverwalk Bar and Grille will host a DJ and Craft’d will have food and drink specials. 

General admission for the event is $14.99 in advance through the downtown Riverhead website or $19.99 in-person/day of the event. The price of a ticket includes a shuttle service transporting crawlers to and from each location. Ticket proceeds will be donated to the Long Island Coalition for the Homeless.

The Business Improvement District hosted a similar event for Halloween in October. Verity said the events are a precursor to the “Riverhead Ale Trail” project in 2022 — and the effort to define Riverhead as a go-to location for craft beverages. The event is co-sponsored by the BID, the Riverhead Chamber of Commerce, Vee Media and Discover Long Island.

Correction: An earlier version of this article listed East End Getaway as a sponsor of the event, as they were listed on the event’s poster. Verity said they are not sponsor of the event.

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Alek Lewis is a lifelong Riverhead resident and a 2021 graduate of Stony Brook University’s School of Communication and Journalism. Previously, he served as news editor of Stony Brook’s student newspaper, The Statesman, and was a member of the campus’s chapter of the Society of Professional Journalists. Email: [email protected]