Photo: Peter Blasl

Pink and while balloons and pink ribbons will decorate Apple Honda’s Route 58 showroom this month for its fourth annual breast cancer awareness fundraising campaign to benefit the North Fork Breast Health Coalition.

The Route 58 dealership will donate $50 for every new car sold and $1 for every service order during the month of October, breast cancer awareness month. Apple Honda has raised more than $27,000 for the coalition since 2013 with the annual, month-long campaign.

One in eight women in the United States will develop invasive breast cancer over the course of her lifetime, according to BreastCancer.org. In 2017, an estimated 252,710 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,410 new cases of non-invasive (in situ) breast cancer.

The North Fork Breast Health Coalition, founded in 1998 by Jamesport residents Antonio and Ann Cotten DeGrasse, provides financial assistance and services to local breast cancer patients. The group’s Helping Hands program offers $1,000 grants to patients coping with breast cancer. The grant can be used for any purpose. It also offers — free of charge — yoga, reflexology, massage, meditation, wigs and scarves.

“We help many, many people right here in our own community, people we know — friends, neighbors, relatives, coworkers,” said NFBHC president Susan Ruffini, who is herself a cancer survivor.

“Every penny that comes to us goes to helping people who need it,” Ruffini said of the all-volunteer organization.

Riverhead Supervisor Sean Walter was on hand for the kickoff event at the dealership this morning.

“These things you do make a tremendous difference in the lives of those affected,” he said.

Photo: Peter Blasl

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Denise is a veteran local reporter, editor, attorney and former Riverhead Town councilwoman. Her work has been recognized with numerous awards, including investigative reporting and writer of the year awards from the N.Y. Press Association. She is a founder, owner and co-publisher of this website.Email Denise.