Kristy Verity of East Moriches comes to the Riverhead BID with a background in communications, public relations, marketing and event planning. Photo: Denise Civiletti

The Riverhead BID Management Association has its third executive director this year.

Kristy Verity of East Moriches started in the post July 2.

The organization hired Sarah Sands of Orient in May to fill the position vacated by Diane Tucci in February. But Sands was “offered a full-time position closer to home that she couldn’t pass up,” BIDMA president Steven Shauger told RiverheadLOCAL last week.

Verity “stood out to our search committee” as “a local with extensive experience in marketing, public relations and brand strategy,” Shauger said.

When the BIDMA offered Verity the position, “jumped right in without skipping a beat,” he said. “On her second day on the job she was already assisting with operations of Alive on 25. The BIDMA board is very excited to have her in this position and feel she will be a big help to the revitalization of our downtown.”

Verity, 39, has been in public relations, marketing and event planning for the past seven years, after graduating from Suffolk County Community College in Riverhead. Prior to that, she was a medical assistant at Peconic Pediatrics in Riverhead.

Living in East Moriches since adolescence, when her parents moved the family there from Patchogue, Riverhead was always the go-to place for shopping and dining out.

“I love Riverhead,” Verity said in an interview today. “It’s the central place between the two forks. I thought it would be a wonderful opportunity to kind of be at the helm of this downtown revitalization project.”

The BID’s goals appeal to her and she believes she has the skills to make them happen: developing a good, functional website, improving the BID’s downtown app, developing “more interaction between the people, the town, the businesses and events — putting that all into one place and then growing it through social media.”

Verity said she realizes how important perception is to the success of any town.

“Lighting, signage, things that make the town pretty and comfortable and attractive to visitors,” she said.

The overall goal, Verity said, is to have Riverhead be a beautiful downtown, a nice place to visit and stay.”

She said she looks forward to meeting the business owners and their staffs and “getting the stories of the people behind the businesses, learning what their visions are.”

Riverhead is a beautiful town, with so much going for it, Verity said. Part of her role, she said, will be to get that message out to the public and she’s confident she’ll get the job done.

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